about verrocchio Institute

We enable people to be innovational!


Get everything you need for your innovation culture: Pure knowledge. Pure experience. Pure innovational thinking. Here you will get everything you need, in order to enhance your innovation ability.

Here, people will meet, discuss, work interactively, surprisingly, differently. "Teacher" and "student" will stimulate each other with their knowledge, experience and know-how. The institute will become a common work place.

verrocchio Institute already developed many tools to enable people to enhance their innovation ability. Also together with clients, new tools for innovation development are designed steadily - and there is no end to it in sight.


Verrocchio Institute operates far from classical one-dimensional teaching approaches: The teaching is based not only on theories but on practical innovation experience. The two founders, Benno van Aerssen and Christian Buchholz, personify their “story telling“ tool due to experience. 

Subjects are presented, developed and elaborated with visual power by verrocchio Institute. Supported by a huge network consisting of international clients, partners and organizations, new know-how and experiences will be collected here. And that’s something everyone can get, who would like to enhance their personal innovation ability.

In order to achieve this

  • verrocchio issues licenses for Innovation Coaches and Innovation Consultants
  • verrocchio offers open and closed workshops and innovation labs
  • verrocchio cooperates with many experts and universities
  • verrocchio issues expert books and literature
  • verrocchio develops own methods and tools in the field of innovation consulting

verrocchio Institute‘ aim is to train people who will become the reNEWers of our time!

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.