New and customer-focused products, processes and services will safeguard your company's competitiveness. Become an Innovation Coach – and fortify your company in competition.

And how about your staff?
They will become as innovative, will initiate personal processes in future and will regard it as a chance for themselves. Not as a burden.

We will train you to become an Innovation Coach.
For your company. For you. For others.

Innovation Coach Module

Innovation Professional

Innovation Coach Module

Innovation Facilitator

Innovation Coach Module

Innovation Master

Innovation Coach Module

Innovation Coach

Comprehensive Know-How

Not matter if in-house expert or external consultant - a certified Innovation Coach will know everything about effective creativity techniques, how to overcome innovation blockages and the necessary changes on the way to some innovative corporate culture.


of the International German Training Award 2013/2014

Effective in implementation

for specific process or product innovations or sustainable innovation culture


from Benno van Aerssen (creativity) and Christian Buchholz (management)


comprehensive practical know-how as to the business of an Innovation Coach

The training to become an Innovation Coach

with innovation know-how for all staff members, executives, innovation managers, trainers and coaches, which can be effectively implemented!

Sustainable Innovation Culture

needs suitable know-how for the first step

Innovation Day trial offer

Would you like to start by getting to know the Innovation Coach first? Or do you only have little time? Just drop in for Innovation Day!

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.